# Real Estate Website Development & Software | MTechnology > Real estate website development, property portals and custom software for agencies and developers in Colombia: leads, listings and collections together. URL: https://mtechnology.co/en/industries/real-estate --- Industries · Real estate # Real estate website development and software for agencies and developers We design the website for your real estate agency or development company and, if you need it, the software that goes with it: a property catalog with search and map, forms for each project, lead tracking, rentals, reservation deposits and collections in a single system. We work from Bogotá for companies across the country, and the code and the data remain yours. [Book a free assessment](https://mtechnology.co/en#contacto)[Message us on WhatsApp](https://wa.me/573502355765?text=Hi%2C%20I%E2%80%99m%20coming%20from%20your%20real%20estate%20page%20and%20I%E2%80%99d%20like%20to%20talk%20about%20the%20website%20or%20software%20for%20my%20company.) 30-minute assessment, free and with no commitment · Monday to Friday, 8:00 a.m.–1:00 p.m. and 2:00–5:00 p.m. ![Residential complex of buildings with orange balconies and green areas, with one tower still under construction and a crane in the background](https://mtechnology.co/_astro/inmobiliario-proyecto.DsGgBUkL_a7oh6.webp) What we see in the sector ## Why do real estate agencies and developers lose deals? Almost never for lack of interested buyers. Deals are lost somewhere between the first message and the signing, because each client’s information lives in a different place. ### Leads scattered across five inboxes They come in through Finca Raíz, Metrocuadrado, the website form, Instagram and each agent’s personal WhatsApp. Nobody sees the full list, and when an agent leaves, their contacts leave with them. ### Follow-up that depends on memory Who visited which property, who asked for another appointment, who was sent the quote: if it’s in a spreadsheet, it’s out of date. ### The same property uploaded three times Photos, price and description are uploaded by hand on the website and on each portal. When the property is rented, one of the listings stays up and keeps getting calls. ### Listings that don’t answer questions Buyers ask on WhatsApp what the listing should say: floor area, parking, HOA fees, socioeconomic stratum (estrato), how many blocks away public transit is. ### Collections out of control In rentals, the rent, the annual increase, late payments and what gets paid out to the owner. In pre-construction projects, the reservation deposit, the down payment installments and who’s current before moving on to financing or closing. ### After-sales by phone After handover come warranty requests and owners’ complaints, and each one ends up in a different email with no response date. Before you hire ## What does a real estate website need to generate leads? A real estate website works if it lets visitors decide without calling and, once they decide, gives them a single step to contact you. In practice, that comes down to seven things: - **Search with the filters people actually use:** sale or rent, city and neighborhood, price, bedrooms, floor area and property type. - **Complete listings:** gallery, floor plan when there is one, built and private area, HOA fees, parking, estrato and everything the agent repeats every day on WhatsApp. - **Map:** the location of the property or project and what’s around it. It matters more when the buyer is deciding from a distance. - **One form per property or per project,** so the message arrives saying which property it’s about and nobody has to ask. - **WhatsApp with the message already written,** including the property reference. - **Speed on mobile.** Many home seekers search from their phone, and a listing whose photos take a long time to load loses them before they see them. - **Structure for Google:** one page per project and per area, with its own title and description, so you show up when someone searches “apartments for rent in Chapinero” and not only when they search for your brand. And an eighth that almost nobody asks for and everyone needs: being able to add, edit and remove properties without calling your provider. That’s why every site is delivered with a content management system and with your team trained. It’s what we do in [web design and development](https://mtechnology.co/en/services/web-development). The honest question ## Subscription real estate CRM or custom software? It depends on how much your operation resembles every other real estate agency’s. A subscription real estate CRM makes sense if you’re a brokerage or rental agency with a standard process: sourcing properties, publishing them on portals, scheduling showings and closing. In Colombia there are several products that already do this for a monthly fee, with a template website included. If that’s your case, start there: you don’t need anyone to build you anything. Custom development makes sense if: - **You’re a developer or builder** and need to track inventory by tower and unit, reservation deposits and the down payment schedule, connected to your accounting. - **Your rental portfolio has its own rules** —different commissions per owner, partial payments, grouped payouts— that the product forces you to track separately in a spreadsheet. - **You already pay for one or two systems** and still copy data between them by hand. - **You want your own brand:** a website that doesn’t look like every other agency’s using the same template. And there’s a third way, which is usually the most sensible: keep the product that already works for the standard part and build custom only what’s missing —the website, the owner portal, the reservations module— connected to it. We review it in the assessment before proposing anything. What we build ## What we build for real estate agencies and developers For agencies: inventory, rentals and collections. For developers: projects, reservations and after-sales. And in both cases, a single source of truth that the website is built from. 01 ### Website and property portal Search, listings, map and forms per property or per project, with unit types, floor plans and construction progress when it comes to new housing. 02 ### Single inventory Each property is uploaded once, with its status —available, reserved, rented, sold— and the website is built from there. In projects, by tower and unit, so two agents don’t reserve the same apartment. 03 ### Lead tracking and an AI agent that handles inquiries on WhatsApp All contacts in a single list, with the property they came from, the assigned agent and the next action. An [AI agent that handles inquiries on WhatsApp](https://mtechnology.co/en/services/artificial-intelligence) can answer what the listing says, ask what’s needed and hand the lead to the agent with the full context. 04 ### Rentals and collections Leases, rents, payment reminders, online payments and the annual increase calculation. For urban housing in Colombia, with the cap set by Article 20 of Law 820 of 2003: the change in the CPI for the previous calendar year. 05 ### Reservation deposits and down payment Installments, due dates, reminders and who’s current before moving on to financing or closing. If the project collects funds through a fiduciary trust account (encargo fiduciario), the system handles the sales follow-up and the trust company remains the source of record for collections. 06 ### Owner portal and after-sales Owners check online what was collected and what was paid out without calling to ask, and warranty requests come into a single queue with a response date, which is what [Support 360, our customer support and complaints solution](https://mtechnology.co/en/support-360) does. Integrations ## What portals and tools does it connect to? To what you already use, as long as the other side allows a connection. Anything that can’t be connected is reviewed in the assessment, before promising anything. ### Colombian real estate portals They are publishing destinations. Automatic uploading depends on the method each portal offers your account; we review it with you. - Finca Raíz - Metrocuadrado - Ciencuadras ### Messaging A button with the message already written from the listing and, with the API, conversations that are recorded in the follow-up. - WhatsApp Business - WhatsApp Business API ### Payments Rent, reservation deposits and installments paid online and reconciled in the system. - Wompi - PayU - PSE - Card ### Document signing Leases and reservation documents signed online. Law 527 of 1999 and its regulations (Decree 2364 of 2012) recognize electronic signatures in Colombia; which type of signature each document requires is defined by your legal advisor. - Electronic signature from the provider you choose ### Maps Location on each listing and map-based search. - Google Maps ### Accounting Payments and collections that reach your accounting without retyping them. - Your accounting software We have no commercial partnership with any of these portals or providers: we name them because they are the ones real estate agencies use in Colombia. How we work ## How do we work with a real estate agency or developer? - 01 ### 30-minute assessment, free of charge You tell us how a lead comes in today and what happens up to the signing, and we tell you whether a subscription product, custom development or a mix is right for you. - 02 ### Written proposal With scope, investment and delivery date, before we start. - 03 ### Design and build in increments You see working progress from the first weeks, not a document at the end. - 04 ### Migration of what you already have Properties, contacts and collections from your spreadsheets or previous system, verified with your team before go-live. If you’re replacing your website, we redirect the old URLs so you don’t lose what you’ve already earned on Google. - 05 ### Training and formal handover Your team learns to use it, and the code and the data are yours. Afterward, if you need it, [managed hosting and servers](https://mtechnology.co/en/services/hosting-and-cloud) and ongoing support. Real projects ## A real case: Palm Hills’ real estate portal Palm Hills sells real estate in the Dominican Republic, and many of its buyers decide from abroad, without visiting the property. The photos, maps and listings had to answer their questions before the first call with an agent. Palm Hills ### A portal for selling remotely Design and development of the portal, a property catalog with listings, interactive maps by area, contact forms per project, a mobile version, SEO strategy and training for the team. Built on WordPress with Elementor and Google Maps. [See the project : Palm Hills](https://mtechnology.co/en/portfolio/palm-hills) The projects belong to our clients and MTechnology built them; each case study says so. [See the full portfolio](https://mtechnology.co/en/portfolio). Related services ## Services that apply to your project [ ### Web development Corporate website, property portal or project page, fast on mobile and built for Google. Explore the service](https://mtechnology.co/en/services/web-development)[ ### Custom software Lead tracking, rentals, reservation deposits, collections and owner portal, all connected. Explore the service](https://mtechnology.co/en/services/custom-software)[ ### Artificial intelligence WhatsApp service that answers what’s on the listing, qualifies the lead and hands them to the agent. Explore the service](https://mtechnology.co/en/services/artificial-intelligence)[ ### Hosting and cloud Domain, business email, server and backups, managed by us. Explore the service](https://mtechnology.co/en/services/hosting-and-cloud) Frequently asked questions ## Frequently asked questions from real estate agencies and developers ### How much does a real estate website cost? It depends on how many properties you manage, whether you need search with a map and whether the website connects to your CRM or to portals. The investment is put in writing in the proposal, after a free assessment. ### Can an AI agent answer people asking about a property on WhatsApp? Yes. It answers with what the listing says —price, area, HOA fee, parking—, asks what the agent needs to know and hands over the lead with the full conversation. It doesn’t make up what the listing doesn’t support: it leaves that to the agent. ### Can the AI agent book the viewing in the real estate agent’s calendar? With [Support 360](https://mtechnology.co/en/support-360), the AI agent connects both ways with Google Calendar and Outlook: it books the viewing in the agent’s calendar and only moves the blocks it created itself, never the ones the agent added by hand. How viewings are distributed among your agents is configured in the assessment. ### Does it connect to Finca Raíz, Metrocuadrado or Ciencuadras? They are the portals where most real estate agencies in Colombia publish. Automatic uploading depends on the method each portal offers your account; we review it in the assessment and tell you what can and can’t be connected before proposing anything. ### I already pay for a real estate CRM. Do I have to replace it? Not necessarily. If the CRM works for the standard part, the most sensible option is usually to keep it and build only what’s missing, connected to it. If it forces you to run half your operation outside it, it’s worth reviewing another option. ### Does it work for a developer selling pre-construction? Yes. Besides the project page, we can build inventory control by tower and unit, reservation deposits and the down payment schedule, and after-sales service. We don’t have a developer case published in our portfolio yet, and we’ll tell you that up front. ## Would your next project sell better with a different website? Tell us how leads reach you today and what happens up to the signing. In 30 minutes, free and with no commitment, we’ll tell you what’s right for you, even if the answer is a product that already exists. This form is served by our CRM provider, so you need to accept **functionality cookies**. Open cookie preferences[Or message us on WhatsApp](https://wa.me/573502355765) Book the 30 minutes[Message us on WhatsApp](https://wa.me/573502355765?text=Hi%2C%20I%E2%80%99m%20coming%20from%20your%20real%20estate%20page%20and%20I%E2%80%99d%20like%20to%20talk%20about%20the%20website%20or%20software%20for%20my%20company.) [+57 350 235 5765](tel:+573502355765)[+57 601 846 0845](tel:+576018460845)[info@mtechnology.co](mailto:info@mtechnology.co) Other industries ## We also work with these sectors - [**Logistics ** Less downtime and cargo that's always visible: the whole operation on one dashboard, from warehouse to customer.](https://mtechnology.co/en/industries/logistics) - [**Ecommerce ** Sell more without the chaos: payments, inventory and shipping working as one.](https://mtechnology.co/en/industries/ecommerce) - [**Education ** Less red tape, more teaching: enrollment, grades and billing with no paperwork and no lines.](https://mtechnology.co/en/industries/education) - [**Healthcare ** Full schedules and better-served patients, in line with each country's regulations.](https://mtechnology.co/en/industries/healthcare) - [**Tourism and hospitality ** Higher occupancy and guests who come back: frictionless bookings, rates and service.](https://mtechnology.co/en/industries/tourism-and-hospitality)