# Case Study: Atineo AI Gifting Platform | MTechnology > Atineo, a gifting platform by MTechnology and Tocco de Amore: it remembers dates, suggests three ideas with their reason and delivers on time. URL: https://mtechnology.co/en/portfolio/atineo Actualizada: 2026-09-29 --- [← Portfolio](https://mtechnology.co/en/portfolio) In-house product Gifting · Colombia · 2026 # Atineo: the right gift, ready before the date A gifting platform that remembers the dates of the people who matter, suggests three ideas designed for each person and makes sure they arrive on time. We built it and run it together with Tocco de Amore. ![atineo.co home page on a plum background, with the headline “El regalo que sí era, listo antes de la fecha” and a reminder of a birthday 21 days away](https://mtechnology.co/_astro/atineo-portada.BaHKJDqJ_1PkYe4.webp) ## Project overview Atineo is a brand of MTechnology and [Tocco de Amore](https://mtechnology.co/en/portfolio/tocco-de-amore), the personalized gift store whose website we had already redesigned. Tocco de Amore brings what it knows about putting gifts together and delivering them; we bring the whole product: the public website, the engine that decides what to suggest, the assistant, payments, the operations back office and the app. It is not a client commission: it is our own software, and everything on this page was designed, built and is maintained by us. ## The challenge A gift store competes on price or on catalog. Atineo wanted to compete on something else—getting it right—and that came with three problems an online store does not solve: **People do not forget the gift: they forget the date.** The last-minute purchase is the generic one. If the system does not remember on the person’s behalf, everything else arrives late. **“AI recommendations” are usually a black box.** The gift-giver needs to know why this idea and not another. A suggestion without a reason reads like an ad. **Holding a customer’s money demands trust.** The savings pocket only works if the person can always see how much is there, where it came from and that they can take it out. ## Goals Saving a person should take a minute; the reminder should arrive in time and already carry three ideas within budget; each idea should explain why it fits; the money in the pocket should be visible and withdrawable; and the same platform should serve an individual, a company with its workforce and the workshops that make the gifts. ## The product, screen by screen ![Atineo’s “How it works” page with the four steps on the left and Camila’s sample profile, with what she likes and what she definitely does not](https://mtechnology.co/_astro/atineo-como-funciona.CGyP_OcI_Z2ukivi.webp) ### One minute per person, including the no’s Saving someone takes a name, a relationship, a date and two or three things they like. Also what they definitely do not: ruling things out is half of getting it right. Each preference is stored as a signal with its evidence. ![Diagram of the Atineo engine: three signals about a person go in and a product proposal from a partner workshop comes out](https://mtechnology.co/_astro/atineo-motor-aliados.BrsghfgZ_Z2x2cBk.webp) ### The engine matches tastes against the catalog A person’s signals are matched against the partners’ catalog. The engine proposes nothing without at least two signals and a relationship, and every idea comes with the reason it fits. ![Atineo’s “Your money, clearly” section with the four rules of the gift pocket and a sample balance with deposits, one gift paid and one reserved](https://mtechnology.co/_astro/atineo-bolsillo.C0eruRuX_2jh0aI.webp) ### A gift pocket you can understand Anyone who wants to can set aside an amount each month, so the gift is already paid for when the date arrives. Every movement is labeled, and the money is a liability on the books: it never funds operations. ![Atineo occasions grid: birthday, anniversary, graduation, thank-you, just because, and Christmas and year-end](https://mtechnology.co/_astro/atineo-ocasiones.yTNapUSg_ZSBVEt.webp) ### You start from the date, not the product Browsing starts with the occasion, which is how gift-givers think. Each occasion has its own page and tone, from the date you cannot forget to the just-because gift. ![Atineo for Business page with the headline about every team member feeling the company knows them, and a birthday reminder with the approved proposal](https://mtechnology.co/_astro/atineo-empresas.DMdDcK3I_1rGaS1.webp) ### The same logic, for teams Atineo for Business applies the engine to a workforce’s birthdays, work anniversaries and welcomes: a different gift per person, prior approval and a single monthly invoice. ![Atineo’s “About us” page with an idea card for Mom’s birthday and the reason it fits](https://mtechnology.co/_astro/atineo-nosotros.UVcjkiUY_ZGAls4.webp) ### Every idea comes with its reason Twenty-one days before the date, three ideas within budget arrive. None is a gift card or a generic present, and each explains in one line why it suits that person. ## What we built ✓ Public website with catalog, occasions and gift guides ✓ Taste profile per person, including dislikes ✓ Recommendation engine with evidence for each signal ✓ Conversational assistant over the catalog ✓ Reminder 21 days before each date, with three ideas ✓ Savings pocket with every movement visible ✓ Online payments with Wompi ✓ Atineo for Business: per-employee gifts and a single invoice ✓ Partner network with its own sign-up page ✓ Operations back office ✓ App for iOS and Android ✓ Legal center and personal data rights ## Artificial intelligence, where it adds value What sets Atineo apart is not AI: it is curation and each person’s taste profile. That is why the work is split. A language model talks with the person looking for a gift and understands what they write; what decides the suggestions is the engine, with rules that can be audited. When the person reacts—“I like it”, “not convinced”—the rules handle it without going through the model. And everything the model writes is displayed as text, never as code: it is treated the same as anything a visitor types. ## Money, with no shortcuts A platform that holds its users’ savings cannot have rounding errors. Amounts travel as whole pesos from end to end—in the database, the API and the payment gateway—, the charging rules have tests checked on both the server and the app, and each account can only read its own data: someone else’s resource responds as if it did not exist. ## Technologies used Laravel PHP 8.3 PostgreSQL Blade Flutter Riverpod Wompi Docker Cloudflare The time frames and quantities on this page—21 days’ notice, three ideas, at least two signals—are product rules, not usage results. The people, balances and gifts shown in the screenshots are samples, as the site itself states. Project Atineo Partnership MTechnology S.A.S. and Tocco de Amore Location Colombia What we did The whole product: website, recommendation engine, assistant, payments, back office and app Industry Gifting and ecommerce Year 2026 Status Website live · app being prepared for the stores [Visit the website](https://atineo.co)[I want a platform like this](https://mtechnology.co/en#contacto) [← Tocco de Amore](https://mtechnology.co/en/portfolio/tocco-de-amore)[Krypto →](https://mtechnology.co/en/portfolio/krypto) ## Have a product idea? Tell us what you want to build and we will show you how we would do it, from the first screen to the app in the store. This project came out of our [custom software](https://mtechnology.co/en/services/custom-software) and [artificial intelligence](https://mtechnology.co/en/services/artificial-intelligence) services. [Book a call](https://mtechnology.co/en#contacto)