# Case Study: Tocco de Amore Online Store | MTechnology > Ecommerce redesign for Tocco de Amore in Bogotá: personalized plush toys with audio, a catalog by occasion and local payments. See the case study. URL: https://mtechnology.co/en/portfolio/tocco-de-amore Actualizada: 2026-09-29 --- [← Portfolio](https://mtechnology.co/en/portfolio) Online store Gifts · Bogotá · 2025 # Tocco de Amore: a store that sells a feeling, not a plush toy A complete ecommerce redesign for an online store of personalized plush toys with recorded audio, organized around the occasion that leads someone to buy a gift. ![Tocco de Amore store home page: a teddy bear with a heart and the headline “Peluches personalizados con audio” (Personalized plush toys with audio)](https://mtechnology.co/_astro/tocco-de-amore-portada.CKs3YLWR_Z1wJ039.webp) ## Project overview Tocco de Amore sells personalized plush toys from Bogotá: they get a recorded audio message, an embroidered message and are paired with chocolates, flowers or surprise boxes. We redesigned the entire store in 2025, with the catalog reorganized around the occasions people buy gifts for and the purchase questions answered right on the product page. ## The challenge A personalized product is harder to sell online than an off-the-shelf one, for three reasons: **You have to explain what can be personalized.** Color, audio, message and size cannot be understood from a photo. If they are not explained, the question ends in a WhatsApp message or in nothing. **Nobody searches by product.** People search by occasion: a graduation, a quinceañera, an anniversary, a baby shower. A catalog sorted by plush size does not answer that. **Gifts are bought in a hurry and with doubts.** When it arrives, how to pay, how big it is. Every question left unanswered on the page is a sale that walks away. ## Goals That personalization is understood without asking, that the catalog is browsed by occasion and that the product page settles payment, shipping and sizes before the question comes up. And that anyone who still wants to talk to someone is one tap away. ## The redesign, screen by screen ![Store section explaining the four steps to personalize a plush toy: color, audio, message and size](https://mtechnology.co/_astro/tocco-de-amore-personalizacion.DDj7czwJ_FxEda.webp) ### Personalization, explained in four steps Pick a color, record an audio message or choose a song, write a message and choose the size. Customers used to have to ask about it on WhatsApp; now the page explains it on its own, with a video of the real product next to it. ![Grid of plush toy categories in the store, with a product photo on each card](https://mtechnology.co/_astro/tocco-de-amore-categorias.CDs1_diu_8XBqV.webp) ### A catalog you enter through the photo Bears for graduations, for quinceañeras, with embroidered messages, for baby showers. Each category is entered through its photo, which is how someone looking for a gift really chooses. ![Store categories organized by occasion: corporate, birthdays, anniversaries and characters](https://mtechnology.co/_astro/tocco-de-amore-ocasiones.I5wNWpMZ_Z10uUet.webp) ### Organized by occasion, not by inventory Nobody searches for “35 cm bear”. They look for a birthday gift, an anniversary gift or a graduation gift. The catalog was reorganized around that question, and the corporate collections got their own entry point. ![Store page with 271 products and filters by price range and category](https://mtechnology.co/_astro/tocco-de-amore-catalogo.LBQUAIHC_1ov0DB.webp) ### Filters for a large catalog With 271 products published, filtering by price and plush type stops being decoration: it is the difference between finding the gift and closing the tab. ![Product page with payment methods, shipping options, WhatsApp assistance and a bundle of related products](https://mtechnology.co/_astro/tocco-de-amore-ficha-producto.1Ou0PLVu_Z95a0t.webp) ### The product page answers everything before the purchase What is included, how it is sized, how it arrives, how to pay and who to talk to if there is a question left. Below it, the bundle with chocolates and flowers that raises the order value without anyone having to offer it. ## What the redesign included ✓ Complete store redesign ✓ Catalog organized by occasion ✓ Filters by price and category ✓ Product pages with a size guide ✓ Bundles and related products ✓ Gift baskets (anchetas) and gift boxes ✓ WhatsApp assistance on every product ✓ Local Colombian payment methods ✓ Nationwide shipping and in-store pickup ✓ Wholesale section ✓ Seasonal special occasions ✓ Mobile optimization ## Frictionless payment and delivery The store accepts the payment methods people use in Colombia —PSE, Nequi, Bancolombia, Efecty, Baloto, Su Red and cards— and ships to Bogotá, Medellín, Cali, Barranquilla, Santa Marta, Bucaramanga, Pereira and the rest of the country, with an in-store pickup option. Every product has a WhatsApp assistance button for whatever the page cannot answer. ## Technologies used WordPress WooCommerce PHP HTML CSS JavaScript Payment gateways Client Tocco de Amore Location Bogotá, Colombia Service provided Complete online store redesign Industry Gifts and personalized plush toys Catalog 271 products Year 2025 Status Live [Visit the store](https://toccodeamore.com)[I want a store like this](https://mtechnology.co/en#contacto) [← Manada](https://mtechnology.co/en/portfolio/manada)[Atineo →](https://mtechnology.co/en/portfolio/atineo) ## Is your project next? Tell us what you need to solve and we will show you a case like yours. This project came out of our [ecommerce development](https://mtechnology.co/en/services/ecommerce) service. More on [ecommerce software](https://mtechnology.co/en/industries/ecommerce). [Book a call](https://mtechnology.co/en#contacto)