Anatomy of a website that sells
They find you
Structure, content and technical data designed for Google from day one: real SEO, not a plugin.
They stay
Fast loading, clear design and a direct message: within seconds, visitors understand what you do and why to choose you.
They reach out
Forms, WhatsApp and calls one click away. Every page pushes toward contact, without friction.
You decide with data
Tracking of visits, searches and conversions: you will know which pages sell and which ones need work.
How we build a website: from assessment to launch
Free assessment
In 30 minutes we review your current site, who it sells to and what it should achieve. You get a concrete recommendation, even if it is that you don’t need a new site.
Proposal with dates
Pages, content, integrations and investment are put in writing, with the date of each delivery. You know what you get and when before you sign.
Weekly deliveries
Every week there is progress you test in your browser, on your phone and on your computer. Adjustments are made along the way, not at the end.
Ongoing operation
After launch we track visits and leads, and if you need it we continue with maintenance of your website: updates, backups and changes.
The technology we build with
We choose the technology for what your site has to do, not out of habit. Three criteria come first: your team can change text, photos and pages from a content management system without calling us; the site loads fast, especially on mobile; and it is ready for Google from day one. And one thing is non-negotiable: the code, the domain and the access credentials are in your company’s name. If you ever decide to switch providers, you take your whole site with you.
If what you need is to sell online, the starting point is online stores; if the site has to connect to your internal processes, custom software.
When should you redesign your website?
A redesign isn’t justified because a site “looks old”. It’s justified when it is costing you customers. These are the five clearest signs:
- It doesn’t show up on Google when people search for what you sell.
- It’s slow to load, and visitors leave before they see it.
- It gets visits, but no inquiries or quote requests.
- Your team can’t change a line of text or a price without calling someone.
- It doesn’t look right on a phone.
If you recognize two or more, it’s worth a review. We do it in the assessment, free of charge.
What the investment in a website depends on
Two sites can look alike from the outside and cost very different amounts. The investment depends on five things:
- Number of pages: a one-page presentation is not the same as a site with dozens of services or products.
- Content: whether the text and photos already exist or have to be written and produced.
- Integrations: CRM, payment gateway, scheduling or other systems the site has to feed.
- Languages: each additional language means content, review and structure for Google.
- Migration: how much content has to come over from the current site and how many addresses have to be redirected without losing what you’ve earned on Google.
After the assessment you’ll know what we would do, how long it would take and who you would work with.
Measured results, not promises
Plasmotec's website ranks its products and receives quote requests directly.
Medtravel turned its website into the first point of contact for new patients.
Palm Hills sells properties to buyers who have not yet visited the island.
Websites you can visit today
Plasmotec, Medtravel, Palm Hills, Tuenvase, JM We Work For You and Grupo Élite Organizacional: all live in production, all with owners who can give references. If your business is a hotel or a real estate agency, see how we approach websites for hotels and websites for real estate agencies.
See the portfolio →Frequently asked questions about web design and development
How long does a website take?
Between 4 and 10 weeks, depending on scope. The date is set in writing in the proposal.
Can I update it myself?
Yes: we deliver it with a content management system and train your team.
Does it include Google rankings?
Technical and content SEO is included. Ranking is a process: we lay the foundation and hand you the plan.
What happens to my current site?
We migrate the content that works, redirect the URLs, and you keep the history you have earned on Google.
Do you work with companies in other countries?
Yes. A website doesn't require being in the same room: meetings happen by video call and we have projects in 11 countries.
Is the website in my name?
Yes. The code, the domain and the access credentials are in your company's name. If you ever switch providers, you take your whole site with you.
Do you build it in several languages?
Yes. Each language has its own content and its own addresses, so Google shows each visitor the version meant for them.
Does it connect to my CRM?
Yes, if your CRM can receive data from a form or through an integration. We review it in the assessment and it goes into the proposal, so every lead from the site goes straight to your sales team.
Does your current website sell, or does it just exist?
We review it together in 30 minutes, free of charge and with no commitment.