Skip to content

Industries · Tourism and hospitality

Hotel and travel websites that take the direct booking

We design and develop the website for your hotel, hostel, glamping site or travel agency with a booking engine connected to your real availability, payments in Colombian pesos through PSE and card, and built-in WhatsApp. The goal is for the guest who already found you to book with you, not through a middleman. We work from Bogotá, with video-call meetings anywhere in the country.

30-minute assessment, free and with no commitment · Monday to Friday, 8:00 a.m.–1:00 p.m. and 2:00–5:00 p.m.

Guests with luggage line up at a hotel front desk while staff check them in on computers
What we see in the sector

Why does your hotel depend so much on Booking, Airbnb and the front desk’s WhatsApp?

Because today those are the channels that work, and your website doesn’t. Online travel agencies bring you guests, but they charge a commission on every booking and keep the relationship: the guest’s email, history and next visit belong to them. When your own site doesn’t take bookings, even people who searched for you by name end up paying for the night on another portal.

The commission eats into high season

Right when occupancy is guaranteed, every booking still goes through the middleman. Check the percentage you pay today in your contract: it’s the figure everything else on this page is measured against.

The same room sold twice

If availability is updated by hand on each portal, sooner or later you get overbooked, and the problem is solved at the front desk, in front of the guest.

Bookings lost in a chat

Questions come in through WhatsApp, Instagram and email, to different phones. The quote is sent, nobody follows up and the guest books elsewhere. There’s no record of what they were promised.

Guest data is typed three times

Once for the booking, again at the front desk for registration and the foreign guest report, and again for the invoice. Every manual copy is a potential error and a guest waiting at the counter.

Before you hire

What does a hotel website need to sell direct?

It’s not about leaving Booking or Airbnb: they’re a showcase and will keep bringing new guests. It’s about giving the guest who already knows you, the one who comes back and the one who arrives through Google Maps a direct, fast and secure way to book with you. The minimum for someone to book without messaging you first:

  • Live availability and rates by room type and by dates, with seasons, per-person occupancy and child policy.
  • Booking in a few steps from the phone, which is where the trip gets decided.
  • Online payment in pesos: PSE, card and, if you need it, partial payment or deposit, with the confirmation in the guest’s email.
  • Clear policies in plain sight: check-in and check-out times, cancellation, pets and what the rate includes. That’s what prevents the WhatsApp question and the complaint afterward.
  • Real photos, location and directions, connected to your Google Business Profile.
  • WhatsApp with context: the button opens the conversation with the dates and room the guest was looking at.
  • A fast site built for Google, with each room type, service and package on its own page, in Spanish and in your guests’ languages.

We build all of this as part of our service for designing and developing your hotel’s website, and you get a content management system to change rates, photos and policies without calling your provider.

The honest question

Off-the-shelf or custom booking engine? We’ll tell you which

We don’t sell subscription hotel software, which lets us tell you frankly what’s right for you.

If you already use a PMS or a channel manager —the system you use to manage rooms and sync the portals—, the right move is almost always to connect your website to the booking engine that system already includes, or to its integration interface. That way availability comes from a single place and work isn’t duplicated. We build the website and, if the system allows it, the integration.

If you don’t have one and your operation is small, we recommend an off-the-shelf product and integrate it properly into your site. Building your own engine for a few rooms rarely pays off.

We build a custom engine when off-the-shelf isn’t enough:

  • You sell things that aren’t nights: day passes, tours, events or packages with transportation, booked by capacity and time slot.
  • You have several properties with different rates, policies or seasonal rules.
  • The booking has to feed other systems of yours, such as invoicing, accounting or guest registration.
  • Your business flow doesn’t fit a product’s template and today you finish it by hand on the side.

That’s custom booking engine and integration development, and you own the code and the data. Which of the three paths is right for you is something we review in the assessment, before proposing anything.

Agencies and tour operators

Travel agencies and tour operators: packages, quotes and online payment

An agency doesn’t sell rooms: it sells packages with dates, capacity, transportation and several suppliers behind them. Its website has to show the catalog of destinations and packages, let travelers book or request a quote with their full details, collect deposits online and bring the WhatsApp conversation to a place where the whole team can see it.

When the package can be bought as is, we set it up as an online store with deposit payments; when each trip is tailored to the customer, the site captures the complete request and the quote goes out from there, with its follow-up. For day-pass, tour and experience operators, the booking engine works by capacity and time slot instead of by nights.

What we build

What we build for hotels, hostels and agencies

A website that sells, connected to what you already use, and a single capture of guest data that everything else comes from.

01

Website with booking engine

Rooms, packages, photos, policies and map, with the booking engine of the system you already use or a well-integrated off-the-shelf one.

02

Bookings by capacity and time slot for day passes, tours and experiences

A custom booking engine for what isn’t sold by the night —day passes, tours, events, packages with transportation—, or for several properties and rules a product doesn’t cover.

03

Online payments and deposits

Full or partial payment at booking, in pesos through PSE and card and, if you receive travelers from abroad, with a gateway that accepts international cards.

04

WhatsApp guest communication in a single queue

Conversations stop living on the front desk phone: they go into a shared inbox, with an owner and a record. That’s what Support 360, WhatsApp guest communication with every conversation on record does.

05

AI agent

It answers at any hour what’s already written —hours, policies, directions— and hands off to a person what it doesn’t know. We cover it in AI for customer service.

06

Guest data, captured once

From the start, the booking asks for what guest registration, the foreign guest report and the invoice will later need, so it isn’t typed again at the front desk.

Integrations

What does it connect to? Payments, WhatsApp, channel manager and invoicing

A hotel website is only as useful as its connection to what you already use. Anything that can’t be connected is reviewed in the assessment, before promising anything.

Payments

Chosen according to your bank and each gateway’s fees.

  • Wompi
  • PayU
  • PSE
  • Card
  • An international gateway, if you need one

Messaging

A button with the message already written from the website and, with the API, conversations that are kept on record.

  • WhatsApp Business
  • WhatsApp Business API

PMS and channel manager

So the availability and rate on the website are the same as on the portals, and avoiding overbooking no longer depends on someone updating in time.

  • The PMS or channel manager you already use, if it offers an API; reviewed in the assessment

Electronic invoicing

The paid booking flows into the invoice without retyping it.

  • Your technology provider or your accounting software

Google

Location, directions and tracking where your direct bookings come from.

  • Google Business Profile
  • Google Maps
  • Google Analytics

We have no commercial partnership with any of these providers: we name them because they are the ones used in the sector in Colombia.

Regulations

RNT, TRA and SIRE: what your technology should take care of in Colombia

A hotel in Colombia doesn’t just sell nights: it also reports. These are the obligations that affect your technology, with their source.

National Tourism Registry (RNT). It is mandatory for tourism service providers, free of charge and renewed every year in the first three months, according to Bogotá’s District Tourism Institute based on Decree 1836 of 2021. That same decree requires digital platforms to provide a space for providers to display their RNT number and not to list anyone without an active one.

Lodging Registration Card (TRA). Law 2068 of 2020, in its Article 22, requires tourist accommodation providers to register their guests in the system provided by the Government, and the Ministry of Commerce, Industry and Tourism requires it of hotels, hostels, inns, glamping sites and tourist rentals with an active RNT. The Ministry also publishes a manual so that properties with software can submit it through an integration, without filling it in by hand guest by guest.

SIRE of Migración Colombia. Foreign guests are reported on arrival and departure from the property, under Resolution 714 of 2015 of Migración Colombia.

VAT for non-resident tourists. Article 481, item d), of Colombia’s Tax Statute provides an exemption for tourism services sold to non-residents by hotels and agencies registered in the RNT, with immigration documentation requirements (DIAN Concept 3522 of 2025). If you apply it, it makes sense for your booking system to capture that data at the time of booking; exactly which data is defined by your accountant.

What we aim for in a project: that your website and booking engine ask once for the data the TRA, the SIRE and the invoice will need later, and that it can flow to the system that reports it, when that system allows it, instead of being typed again at the front desk. If your PMS already handles the TRA, we use it; if not, we evaluate it in the assessment.

This section is for information only: it summarizes public regulations and does not replace legal or tax advice from your lawyer or accountant.

How we work

How do we work with a hotel or travel agency?

  1. 01

    30-minute assessment, free of charge

    We review how you receive bookings today, what systems you use and where you’re losing guests. You come out with a recommendation, including not building anything if an off-the-shelf product works for you.

  2. 02

    Written proposal

    With scope, investment and delivery date, before we start.

  3. 03

    Requirements gathering

    Room or package types, rates, seasons, policies, payments and what you have to report.

  4. 04

    Built in increments

    You test working progress in your browser from the first weeks, not a document at the end. If you’re replacing your website, we redirect the old URLs so you don’t lose what you’ve already earned on Google.

  5. 05

    Go-live and ongoing support

    Training for the front desk and sales, and the code and the data are yours. Afterward, if you need it, managed hosting and servers and ongoing support.

Real projects

What we’ve already built for tourism

We don’t have a hotel published in our portfolio yet. What we do have is a tourism marketplace in production that solves several of a hotel’s or agency’s problems: storefront, search by location, direct contact and payment.

Conecta Región Caribe

The Conecta Región Caribe tourism marketplace

Together with GreenTech Supply we built the web platform and the Android app for this project by Colombia’s Ministry of ICT (MinTIC) with the Universidad de Cartagena, which brings together providers from Colombia’s Caribbean region —hotels, guides, boat operators and artisans—. Each provider has its storefront, travelers search by department, city and category or on a map of what’s nearby, and contact them directly via WhatsApp without the platform charging a brokerage fee. It includes a cart and payment gateway, an AI travel guide, a support and complaints channel, and can be used without creating an account.

See the project: Conecta Región Caribe

The program’s figures are published by the Ministry of ICT and appear in the case study with their source; they are not a measurement of ours. See the full portfolio.

Frequently asked questions

Frequently asked questions from hotels and travel agencies

How much does a hotel website cost in Colombia?

It depends on three things: whether the booking engine is off-the-shelf or custom, how many integrations you need (PMS, channel manager, invoicing, WhatsApp) and how many languages you publish in. The investment is put in writing in the proposal, after a free assessment.

Do I have to leave Booking or Airbnb?

No. They remain a showcase for new guests. Your own website is for the guest who already knows you, the one who comes back and the one who finds you on Google to book directly with you. With a channel manager, availability is the same across all channels.

What is a channel manager and do I need one?

It’s the system that syncs availability and rates between your hotel and the booking portals, so when the last room sells it closes on all of them at once. If you sell on more than one portal, it’s what prevents overbooking. We don’t sell one: we connect your website to the one you use, if it offers an API, or help you choose one.

Can the website submit the TRA and SIRE?

The website and the engine can capture at booking the data the TRA and SIRE require, so it isn’t typed twice. The submission is usually done by the property management software: Colombia’s Ministry of Commerce publishes an integration manual for properties with software. Which part your current system handles and which part needs to be built is defined in the assessment.

Can I collect deposits and receive payments from foreign guests?

Yes. Full or partial payment is configured at booking, with Colombian gateways for PSE and card and, if you need it, a gateway that accepts cards from abroad. The choice depends on your bank and each gateway’s fees.

Can it sell day passes and tours by capacity, not by the night?

Yes. In that case the booking engine is built custom: each departure or experience has its own time slots and capacity, and the booking is closed with the online payment or deposit. We don’t yet have a day-pass operator published in our portfolio, and we tell you that up front; in the assessment we check whether a product on the market already solves your case.

How many of your direct bookings end up on another portal?

Tell us how bookings reach you today and what systems you use. In 30 minutes, free and with no commitment, we’ll tell you what’s right for you, even if the answer is a product that already exists.

This form is served by our CRM provider, so you need to accept functionality cookies.

Or message us on WhatsApp
Message us on WhatsApp
WhatsApp

Book a call

Choose a day (Bogotá time, UTC−5)
Time
Your details

Confirmation arrives by WhatsApp and email. Prefer to write directly? [email protected]