Project overview
Tocco de Amore sells personalized plush toys from Bogotá: they get a recorded audio message, an embroidered message and are paired with chocolates, flowers or surprise boxes. We redesigned the entire store in 2025, with the catalog reorganized around the occasions people buy gifts for and the purchase questions answered right on the product page.
The challenge
A personalized product is harder to sell online than an off-the-shelf one, for three reasons:
You have to explain what can be personalized. Color, audio, message and size cannot be understood from a photo. If they are not explained, the question ends in a WhatsApp message or in nothing.
Nobody searches by product. People search by occasion: a graduation, a quinceañera, an anniversary, a baby shower. A catalog sorted by plush size does not answer that.
Gifts are bought in a hurry and with doubts. When it arrives, how to pay, how big it is. Every question left unanswered on the page is a sale that walks away.
Goals
That personalization is understood without asking, that the catalog is browsed by occasion and that the product page settles payment, shipping and sizes before the question comes up. And that anyone who still wants to talk to someone is one tap away.
The redesign, screen by screen
Personalization, explained in four steps
Pick a color, record an audio message or choose a song, write a message and choose the size. Customers used to have to ask about it on WhatsApp; now the page explains it on its own, with a video of the real product next to it.
A catalog you enter through the photo
Bears for graduations, for quinceañeras, with embroidered messages, for baby showers. Each category is entered through its photo, which is how someone looking for a gift really chooses.
Organized by occasion, not by inventory
Nobody searches for “35 cm bear”. They look for a birthday gift, an anniversary gift or a graduation gift. The catalog was reorganized around that question, and the corporate collections got their own entry point.
Filters for a large catalog
With 271 products published, filtering by price and plush type stops being decoration: it is the difference between finding the gift and closing the tab.
The product page answers everything before the purchase
What is included, how it is sized, how it arrives, how to pay and who to talk to if there is a question left. Below it, the bundle with chocolates and flowers that raises the order value without anyone having to offer it.
What the redesign included
Frictionless payment and delivery
The store accepts the payment methods people use in Colombia —PSE, Nequi, Bancolombia, Efecty, Baloto, Su Red and cards— and ships to Bogotá, Medellín, Cali, Barranquilla, Santa Marta, Bucaramanga, Pereira and the rest of the country, with an in-store pickup option. Every product has a WhatsApp assistance button for whatever the page cannot answer.
Technologies used
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This project came out of our ecommerce development service. More on ecommerce software.